How it works
Three steps from empty inbox to a full week of tested content ideas.
Tell us your voice
Fill in your brand profile once. Your niche, your audience, your forbidden truths, your no-go words, your voice samples.
We do the research
Every week, fresh data pulls from Wezual viral posts, Instagram captions, and article trends. No stale templates.
Hooks land in your inbox
20 scored hooks plus 2 winners with reel scripts and market intelligence. Every Monday morning, ready to film.
What is inside each batch
Five psychological mechanisms. Five scoring axes. Two winners.
Curiosity Gap
An unresolved question that demands the next second
Pattern Interrupt
Breaks the expected scroll rhythm mid-thought
Belief Reversal
Challenges a load-bearing audience belief
Concrete Specificity
A number, name, or detail that anchors reality
Self-Recognition
The viewer feels seen inside the first 3 seconds
Scoring axes
straight from the lab
This is the exact format every hook arrives in. Scored, categorized, ready to film.
"I coached 47 clients through burnout. The one thing they all had wrong was not what they were doing. It was what they believed about rest."
A real result, not a promise.
One HookLab reel reached 181,108 views, 147,684 accounts, and brought in 48 new followers. That's the kind of result we want to show.
One HookLab reel: 181K views, 147K reached, 48 new followers.
Real people, real numbers
Not just our word for it.
“With the HookLab that Joe gave us, I researched the most viral accounts in my niche and it created tons of hooks, real ideas, and the scripts. During the World Cup my Spanish Instagram went completely nuts. Every video I made was getting between 200,000 and 1.5 million views, and I got a lot of emails from it.”
“I had a post hit 23,000 likes and it drove about 300 email signups off a single reel. HookLab is what got me looking at what actually goes viral in my niche instead of guessing.”
One plan. Honest pricing.
Less than a coffee. More value than a course.
First 7 days free. Card required. Cancel anytime from your dashboard.
- 20 fresh hooks every Monday
- 2 winner hooks with reel scripts
- Scored on 5 psychological axes
- Weekly market intelligence report
- Competitor and niche trend data
- Performance tracking dashboard
- Cancel any time, no questions
The guarantee: your first 7 days are free, no charge until day 8. If HookLab is not for you, cancel from your dashboard before then and you pay nothing. Cancel any time after that too, no questions asked.
Why HookLab beats a prompt
It actually learns
Market research refreshes weekly from real Instagram captions, Wezual viral data, and article hooks. Every batch is calibrated to what is working in your niche right now, not six months ago.
Your voice, not a template
Fill in your brand profile once. The system reads your actual voice samples, your no-go words, your psychological stage of awareness. Hooks sound like you, not like a marketing course.
Scored, not guessed
Each hook is rated on 5 axes before it reaches you: concreteness, mechanism strength, voice fidelity, audience self-recognition, and thumb-stop power. You get the top 20 plus 2 winners with testing guidance.
Questions
What is a hook, exactly?+
A hook is the first 1 to 3 seconds of a reel. It decides whether someone keeps watching or swipes away. HookLab writes 20 of them every week, scored and calibrated to your voice.
How do you know my voice?+
You fill in a brand voice profile during onboarding: your niche, your audience, three words that describe your voice, samples of how you actually write, words you will never say, and what you believe that your industry has wrong. The model reads this every week before writing.
What if I do not have a topic this week?+
You can leave the topic blank. The system will pick a topic based on what is trending in your niche and your stage of awareness. You can also schedule topics in advance.
Is it really just $3 a week?+
Yes. Flat $3 per week, billed weekly through Stripe. Your first 7 days are free. Cancel any time from your dashboard.
What platforms are these hooks for?+
Instagram Reels and TikTok primarily. The format works for YouTube Shorts too. Any short-form vertical video where the first seconds decide the outcome.
Can I cancel at any time?+
Yes. One click in the dashboard opens the Stripe customer portal. Cancel and keep your hooks through the end of the billing period.
How is this different from ChatGPT or Claude?+
A generic model gives generic hooks. HookLab runs a proprietary scoring system, pulls live market research each week, and feeds the model your full brand voice profile. It is a pipeline, not a prompt.
What do I do with the hooks?+
Film the 2 winners. Test them. Log the results in your dashboard. Over time the system calibrates to what works for you specifically.
Monday mornings just got easier.
Stop staring at a blank Notes app. Get 20 scored hooks, 2 winners, and a market intel report in your inbox every week.